Analista de Marketing de Performance Sênior
Core
Senior performance marketing analyst responsible for leading weekly video campaigns focused on lead generation and sales, owning results from planning to revenue.
Role type
Senior performance marketing analyst (video campaigns)
Builds
Weekly video ad campaigns and sales funnels
Domain
Performance marketing / Video advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign planning and execution, Copywriting for ads, Video script development, Data analysis (CPL, CAC, conversion), Creative direction, CRM management, Sales funnel management, Partner management, Rapid testing and optimization, Revenue focus
Preferred skills
Experience in real estate or automotive markets, Quick iteration mindset, Goal-oriented approach
Technologies
CRM, Video platforms, Analytics tools
Responsibilities
Plan and lead weekly video campaigns, Create ad copy and video scripts, Direct creative production and video recordings, Monitor daily metrics (CPL, CAC, conversion, revenue), Pause underperforming campaigns, Scale winning campaigns, Generate simple and effective reports
Seniority
Senior, hands-on IC
