Head of Strategy- Performance Marketing- 12 Months FTC
Core
Lead strategic planning and commercial growth for digital media, programmatic, and performance marketing initiatives.
Role type
Head of Strategy - Performance Marketing
Builds
Commercial growth strategies for clients and internal business expansion
Domain
Adtech and digital media services
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital strategy, Performance planning, Programmatic advertising, Audience strategy, Analytics, Performance optimisation, AI-enabled media planning, Stakeholder management, New business development, Strategic framework building
Preferred skills
AI-driven marketing and automation experience
Responsibilities
Lead strategic planning across digital media, programmatic, and performance marketing initiatives; Develop commercial growth strategies for both clients and internal business expansion; Act as a senior strategic advisor to key stakeholders and partners; Translate market trends, audience insights, and performance data into actionable recommendations; Work closely with product, analytics, media, and commercial teams to align strategy with technology capabilities; Drive innovation across AI-enabled media planning and optimisation; Support new business development, pitch strategy, and client growth opportunities; Build strategic frameworks that improve campaign effectiveness, scalability, and ROI; Mentor and develop strategic talent within the business
