Director of Performance Marketing
Core
Architect and lead performance marketing strategies to drive client acquisition and revenue for an edtech platform connecting students with admissions coaches.
Role type
Director of Performance Marketing
Builds
A high-velocity, data-driven growth engine for consumer client acquisition
Domain
EdTech / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid media execution (Google Ads, Meta, TikTok), A/B testing, cohort analysis, customer segmentation, SQL, Python, forecasting, attribution modeling, CRO
Preferred skills
Marketing automation, CRM systems, web analytics, predictive modeling
Technologies
Google Ads, Meta Ads, TikTok Ads, SQL, Python, Google Analytics
Responsibilities
Set and drive direct-to-consumer growth strategy across paid channels; Relentlessly test to identify new growth channels; Drive performance and optimize campaigns to maximize ROAS; Lead A/B testing, cohort analysis, and customer segmentation strategies; Leverage SQL and Python for deep analytics and predictive modeling; Develop forecasting models and own performance reporting across all marketing funnels; Manage junior team members to ensure campaign execution meets business goals
Seniority
Director, strategic leadership with hands-on execution
