Senior Digital Performance Marketing Executive EMEA
Core
Acquiring new users for Kantar's market research panels by optimizing paid acquisition channels across EMEA.
Role type
Senior Digital Performance Marketing Executive
Builds
Market research panel growth and user acquisition
Domain
Market Research / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search, paid social, affiliate marketing, tracking and attribution frameworks, Google Tag Manager (GTM), server-side tagging (sGTM), API-based attribution solutions, data analysis, contract negotiation, budget forecasting
Preferred skills
Experience with Tune (HasOffers), server-to-server (S2S) integrations, SEO, refer-a-friend programs
Technologies
Tune (HasOffers), Google Tag Manager, Meta, TikTok, Google
Responsibilities
Develop and execute regional acquisition strategies, advise on tracking and attribution frameworks, manage affiliate programs and partnerships, analyze campaign performance to optimize ROI, oversee paid marketing activities across multiple channels, monitor campaign performance using site analytics
Seniority
Senior, hands-on IC