Performance Marketing Specialist
Core
Plan, build, and optimize paid campaigns across Google Ads, Meta, TikTok, and YouTube to drive user acquisition and profitable scaling for a health-tech diagnostics platform.
Role type
Performance Marketing Specialist (Paid Growth)
Builds
Paid user acquisition campaigns and B2B lead generation funnels
Domain
Health-tech / Diagnostics / Preventive Care
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
PPC campaign management, Google Ads (Search, PMax, Shopping), Meta Ads, GA4, GTM, Looker Studio, conversion tracking, attribution modeling, landing page optimization, A/B testing, budget management, creative asset briefing
Preferred skills
Health-tech advertising compliance, AI tool usage (Claude, ChatGPT), TikTok/YouTube/Bing Ads, email marketing automation, keyword research tools (Ahrefs, Semrush), automation platforms (Make, n8n)
Technologies
Google Ads, Meta Ads, TikTok Ads, YouTube Ads, GA4, GTM, Looker Studio, Semrush, Clarity, GetResponse, Mailchimp, Synerise, Ahrefs, Semrush, Make, n8n
Responsibilities
Plan, build, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads and other paid platforms; Maintain clean, well-structured ad accounts with proper architecture and hygiene; Collaborate with Creative team to produce high-performing ad assets; Monitor and improve key funnel metrics daily (CPC, CTR, CR, CAC, ROAS, AOV, LTV); Run structured A/B tests on creatives, audiences, landing pages, and bidding strategies; Manage campaign budgets and pacing across channels; Analyse performance data in GA4 and build dashboards in Looker Studio; Ensure tracking health and work with GTM/tracking engineer on conversion setup; Optimise landing pages and user journeys in cooperation with Product and Dev; Build and improve email marketing and automation workflows; Support B2B lead generation campaigns; Run bold growth experiments
Seniority
Mid-level, hands-on IC
