Senior Social Media Specialist
Core
Lead the Social Media Department, managing a team of managers, developing strategies for existing clients, and executing social media tasks across multiple brands.
Role type
Senior Social Media Department Lead / Manager
Builds
Social media strategies, content plans, and campaign outputs for diverse client brands
Domain
Digital Marketing / Social Media / Advertising
Deliverable
client delivery
Required skills
Team leadership and mentorship, strategic planning, content marketing, analytical skills, project management, public speaking, understanding of South African market demographics, proficiency with social media management and monitoring platforms
Preferred skills
Experience with retail brands, Google Analytics Academy Certification, knowledge of AR/VR/AI in social media
Technologies
HootSuite, Sprout Social, Brandwatch, Brandseye, Stellar, Google Analytics, UTM Tags
Responsibilities
Direct strategic thinking for social media within the agency and with clients; manage and mentor the social media team; translate client business goals into social media needs; monitor industry trends and competitor activity; produce strategy documents, reports, and proposals; oversee content briefing, creation, and scheduling; establish partnerships with influencers and paid media agencies.
Seniority
Senior, hands-on leader with management responsibilities