Senior Growth Marketing Analyst (They, She, He)
Core
You will work alongside performance marketers, data engineers & data scientists driving strategic decisions in media investment and allocation as well as quantifying impact of investments.
Role type
Senior Growth Marketing Analyst (Media Solutions Business Analyst)
Builds
Data products, Looker dashboards, visualization tools, data processing pipelines
Domain
Digital marketing, media investment, user growth
Deliverable
dashboards & analysis
Required skills
strategic decision making in media investment, data product creation, Looker dashboard design, data pipeline building, AI tooling exploration, app/web attribution management, data quality verification, exploratory analysis
Preferred skills
tooling decisions, automation efforts, customer oriented solutions
Technologies
Looker
Responsibilities
Drive decision making in key areas of marketing investment, Produce data products from existing data sources and establish standards of reporting, Design, publish and maintain Looker dashboards and visualization tools, Explore emerging trends in marketing investment optimization, Explore emerging opportunities in leveraging AI tooling, Own the source of truth when it comes to app/web attribution, Manage customer requests including verifying data quality and resolving issues, Conduct exploratory analysis of key performance marketing initiatives
Seniority
Senior, hands-on IC