Lead Analyst, Marketing Data Product
Core
Lead a team in building and optimizing data-driven marketing campaign planning tools, complex data workflows, and web applications for Disney's Performance Marketing arm.
Role type
Lead Analyst, Marketing Data Product
Builds
Innovative campaign planning tools, complex data science workflows, and elegant web applications
Domain
Entertainment media, Performance Marketing, Ad Tech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
SQL, data visualization (Tableau/Looker/Power BI), project management tools (Airtable), data pipeline development, ad platform knowledge (Google Ads, Meta, DSPs), Python scripting
Preferred skills
Digital ad serving/tracking, Spark/big data processing, full-stack application development
Responsibilities
Maintain product roadmaps for Performance Marketing tools, own performance marketing datasets, build and improve data pipelines, manage product initiatives and technical user stories, collaborate with engineers to improve processes, refine dashboards and data communication, translate functional requirements to engineers
Seniority
Senior, hands-on IC with leadership responsibilities
