Senior Data Analyst, Data Management & Visualization
Core
Architecting large datasets and building data flows to analyze client businesses across sales, brand equity, and media channels, delivering insights to improve media goals.
Role type
Senior IC data analyst (marketing analytics & visualization)
Builds
Data flows, automation tools, ETL workflows, and attribution models for media clients
Domain
Digital marketing & media technology
Deliverable
dashboards & analysis
Required skills
SQL, Python, R, Tableau, Power BI, Datorama, Alteryx, AWS, BigQuery, Excel (complex formulas & automation), statistical modeling (Regression, ARIMA, Decision Trees, Random Forest)
Preferred skills
Excel VBA, AI-driven automation, media agency background
Technologies
Tableau, Tableau Prep Flow, Alteryx, AWS, BigQuery
Responsibilities
Manipulate and architect large datasets to analyze client business dimensions; Develop and maintain automation tools and ETL workflows with coding; Build data flows and develop attribution models with multiple large data sources; Create effective data visualization to illustrate critical insights; Generate audience, campaign, and market insights to affect improvements toward clients' business and media goals; Collaborate with research, ad-operation, programmatic, verification, and investment teams to improve procedures and performance
Seniority
Senior, hands-on IC