Digital Marketing Analyst
Core
Data and measurement backbone for digital media practice, owning reporting infrastructure, designing experiments, and leading advanced measurement initiatives.
Role type
Digital Marketing Data Analyst
Builds
Performance reporting infrastructure, KPI frameworks, A/B test designs, data clean room initiatives, and unified cross-platform insights.
Domain
Digital Media / Paid Search / Paid Social / Programmatic
Deliverable
production ML models | dashboards & analysis
Required skills
SQL, data warehousing, BI tools (Power BI), paid media platform data, experimental design (A/B testing), data clean rooms, attribution models, statistical analysis
Preferred skills
Python, R, statistical tools
Technologies
Power BI, SQL, data warehouses
Responsibilities
Build and improve performance reporting across channels; Define KPI frameworks and identify trends; Design and analyze A/B tests; Support data clean room initiatives; Write SQL queries for cross-platform insights; Collaborate with engineering on data pipelines; Translate analysis into clear insights for stakeholders.
Seniority
Individual Contributor