Senior Performance Marketing Specialist (Paid Media)
Core
Design and implement digital marketing strategies, manage online campaigns across advertising platforms and social media, and optimize results based on KPIs.
Role type
Senior Performance Marketing Specialist (Paid Media)
Builds
Online advertising campaigns and digital content for a multinational client
Domain
Digital Marketing / Paid Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, Paid media management, KPI analysis (CPA, ROAS, CPC, conversion rate), Data-driven strategic thinking, Ad structure and extension management, Digital content creation, Budget management
Preferred skills
Market research, Stakeholder alignment
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Analytics tools
Responsibilities
Design and implement digital marketing strategies, Manage online campaigns on various advertising platforms and social media, Monitor and analyze campaign performance to optimize results, Create original and engaging content for the website and digital channels, Manage the budget allocated to digital marketing activities, Prepare detailed reports to evaluate the effectiveness of adopted strategies
Seniority
Senior, hands-on IC