Retention Marketing Manager
Core
Increase repeat purchase rate, LTV, and customer engagement using lifecycle marketing channels like WhatsApp, Email, SMS, and CRM automation.
Role type
D2C Retention Marketer
Builds
Customer retention & repeat purchase programs via WhatsApp, Email, and SMS automation flows
Domain
Direct-to-Consumer (D2C) E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
D2C customer lifecycle management, WhatsApp marketing & automation, Email & SMS campaign execution, CRM segmentation & workflows, cohort analysis, funnel optimization
Preferred skills
Experience with D2C brands (not agencies), system building over one-off campaigns, fast iteration
Technologies
Klaviyo, WhatsApp chatbots & automation tools, CleverTap, WebEngage, AI chatbots (e.g. Verifast), CRM platforms
Responsibilities
Own and scale customer retention & repeat purchase programs; Design and execute end-to-end lifecycle journeys across WhatsApp, Email, and SMS; Build and manage WhatsApp automation flows (welcome series, abandoned cart, post-purchase, replenishment); Segment users based on behavior and lifecycle stage; Track and report on repeat rate, engagement metrics, and campaign-level revenue contribution
Seniority
Mid-level, hands-on IC
