Analista Senior de Performance Marketing
Core
Managing and scaling paid media investments through data-driven allocation, creative testing, and cross-channel result measurement.
Role type
Senior Performance Marketing Analyst
Builds
High-performance ad campaigns across Google Ads, Meta Ads, and TikTok Ads
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, UAC, Display), Meta Ads, TikTok Ads, GA4, Advanced Excel/Sheets, MMPs (AppsFlyer), ROAS/ROI optimization, A/B testing, Data attribution
Preferred skills
Looker Studio, Experience in regulated/highly competitive markets (iGaming, Fintech, Retail)
Responsibilities
Plan, configure, and optimize daily high-performance campaigns; Lead creative A/B testing agendas; Monitor complex conversion funnels and ensure data integrity; Manage budgets to maximize ROAS/ROI; Ensure ad compliance with platform policies
Seniority
Senior, hands-on IC
