Performance Marketing Manager
Core
Designing and executing full-funnel digital marketing strategies to drive traffic and customer acquisition while optimizing for commercial performance metrics.
Role type
Performance Marketing Manager
Builds
Paid search, social, display, affiliate, and OOH campaigns for a DTC e-commerce brand
Domain
E-commerce / Digital Performance Marketing
Deliverable
product features
Required skills
Paid search and social media management, full-funnel strategy development, budget management and pacing, creative asset briefing and optimization, data analysis for KPIs (CPA, ROAS, CTR), cross-functional collaboration
Preferred skills
Experience in DTC or e-commerce brands, understanding of SEO and affiliate channels, passion for sustainability and community
Technologies
Paid search platforms, social media ad managers, analytics tools
Responsibilities
Plan and implement full-funnel digital marketing strategies, deliver on-time paid campaigns within budget, collaborate with ecommerce teams on product priorities, manage paid ads creation process, optimize campaign performance and budget allocation, analyze KPIs and deliver actionable insights
Seniority
Mid-level, hands-on IC