Head of Performance Marketing
Core
Leading paid acquisition end-to-end for a two-sided services marketplace, optimizing allocation across pay-per-lead and subscription models while integrating AI-driven creative and bidding systems.
Role type
Head of Performance Marketing (Marketplace Operator)
Builds
Paid acquisition stack (Google, Meta, Bing, TikTok, programmatic) and AI creative pipelines for a global services marketplace.
Domain
Digital Marketing / Two-sided Marketplace / SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing leadership, two-sided marketplace economics, pay-per-lead and subscription model operations, AI creative pipeline management, agentic bidding strategy, measurement and attribution (MMM/MTA), team leadership (4+ people), Google/Meta API fluency
Preferred skills
Multi-market scale (5+ countries), US/UK market experience, Spain market context
Technologies
Google Ads, Meta Ads, Tableau, GA4, Advantage+, PMax, LLMs, AI creative tools (Nano Banana, Higgsfield, Remotion, Veo, Fal)
Responsibilities
Own paid acquisition strategy and budget allocation across all channels; Engineer marketplace-aware allocation logic balancing supply and demand; Run parallel commercial models (pay-per-lead and subscription); Build and manage AI creative production pipelines; Integrate AI into bidding and reporting workflows; Lead and develop the performance marketing team.
Seniority
Senior, hands-on IC leader
