Performance Marketing Manager
Core
Own paid acquisition end-to-end including strategy, budgets, creatives, bidding, and performance tracking for a web-based platform serving devotees.
Role type
Performance Marketing Manager
Builds
Paid user acquisition campaigns
Domain
Religion and spirituality / Web-based platform
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid media strategy, budget allocation, ROAS optimization, audience segmentation, funnel strategy, data analysis, creative testing, bidding management
Preferred skills
Familiarity with AI tools (ChatGPT, Claude, Gemini)
Technologies
Meta Ads Manager, Google Ads, Facebook, Instagram, YouTube
Responsibilities
Manage and optimize paid campaigns across Meta and Google platforms, Own budget allocation and ROAS targets, Develop audience segmentation and funnel strategies, Analyze campaign performance and make data-driven decisions, Prepare weekly performance reports, Continuously test creatives and bidding models, Monitor CAC and conversion rates
Seniority
Junior, 0-1 years experience