Digital Marketing Manager
Core
Own paid acquisition across Meta, Google, and YouTube Ads to drive qualified leads, webinar registrations, and customer sign-ups for SMBs.
Role type
Performance Marketing Executive (Paid Acquisition)
Builds
Paid ad campaigns and lead generation funnels for SMBs
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, Google Ads, YouTube Ads, conversion tracking (Pixel, CAPI, GTM, GA4), Excel/Google Sheets, campaign architecture (ABO, CBO, retargeting), audience targeting, creative iteration, data analysis
Technologies
Meta Ads Manager, Google Ads, YouTube Ads, Meta Pixel, Conversions API, Google Tag Manager, GA4
Responsibilities
Plan, launch, and optimize paid campaigns; manage daily budgets, bid strategies, and audience targeting; build and maintain campaign architecture; monitor and report on key metrics; coordinate with creative team on ad assets; implement and validate conversion tracking; run weekly performance reviews; maintain ad account hygiene
Seniority
Junior to Mid-level, hands-on IC