Pay-Per-Click Specialist
Core
Create, manage, and optimise high-impact digital campaigns across paid and organic channels to drive measurable growth.
Role type
Digital performance marketing specialist (PPC & SEO)
Builds
Paid media campaigns (Google Ads, Meta Ads, LinkedIn) and organic search growth
Domain
Digital marketing, performance advertising, search engine optimisation
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, conversion tracking, A/B testing, SEO principles, Power BI, Looker Studio, WordPress
Preferred skills
Google Analytics Certification, digital marketing certification
Technologies
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, Power BI, Looker Studio, WordPress
Responsibilities
Create and supervise digital marketing campaigns from inception to execution; Develop platform-specific strategies for paid and organic channels; Monitor campaign performance and implement optimisation; Plan and measure experiments and conversion optimisation initiatives; Analyse campaign and attribution data; Ensure accurate conversion tracking and tagging; Drive SEO initiatives to improve search visibility; Prepare performance reports and communicate recommendations
Seniority
Mid-level, hands-on IC