Senior Performance Marketing Manager - Betreuung & Optimierung - Microsoft Ads (w/m/d)
Core
Setup, management, and optimization of performance marketing campaigns (SEA, Retargeting, Paid Social, Affiliate, Native Ads) to drive leads and conversions for the bank's customer base.
Role type
Senior Performance Marketing Manager
Builds
Paid media campaigns and conversion optimization strategies
Domain
Financial Services / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
SEA and Paid Social campaign management, Budget control, Conversion rate optimization, A/B testing, Affiliate marketing coordination, Data analysis, Technical understanding of tracking technologies
Preferred skills
Experience with AI Search and Generative Engine Optimization
Technologies
Google Ads, Microsoft Ads, Meta Business Manager, Web Analysis Tools
Responsibilities
Setup and optimize performance marketing campaigns, Analyze campaign KPIs (CPO, Conversion Rate, ROAS), Conduct A/B tests on creatives and landing pages, Manage external agencies, Identify optimization opportunities across the marketing funnel
Seniority
Senior, hands-on IC
