Performance Marketing Specialist- Acqusition
Core
Support the Acquisition Marketing team in executing, optimizing, and measuring digital marketing campaigns for Domain Residential (Domain and Allhomes) platforms.
Role type
Performance Marketing Specialist (Acquisition)
Builds
Digital marketing campaigns across Paid Search, Paid Social, Display & Video channels for property marketplace platforms.
Domain
Real Estate Technology / Property Marketplace
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Paid Search management, Paid Social management, Display & Video platform management, Keyword research, Bid optimization, Budget management, Analytics reporting, Tag Management systems, Creative troubleshooting, Data extraction (Excel pivot tables), Automation tool implementation
Preferred skills
Google Ads certification, Facebook Blueprint certification, Google Analytics proficiency, Display & Video platform experience, Analytics tools experience, Bachelor degree in Business/Marketing
Technologies
Google Ads, Facebook Ads Manager, Google Analytics, Google Apps Suite, Tag Management systems, Microsoft Excel
Responsibilities
Implement, optimize, and report on digital marketing campaigns; Coordinate campaign and asset requirements with internal teams and agencies; Provide support for seasonal campaign strategies and performance forecasts; Monitor industry trends and implement automation tools.
Seniority
Junior to Mid-level (1-2 years experience required)