Marketing Manager
Core
Translating portfolio strategy into go-to-market direction and integrated programs to deliver measurable customer and commercial outcomes for Direct and Employer segments.
Role type
Marketing Manager
Builds
Integrated, multi-channel customer journeys and lifecycle programs (welcome, activation, engagement, retention, retirement transition) for Direct and Employer segments.
Domain
Financial services / Customer engagement
Deliverable
product features
Required skills
Strategy translation, end-to-end program delivery, multi-channel journey design, data-led optimization, A/B testing, cross-functional coordination, AI-enabled insights adoption, process improvement, risk management
Preferred skills
Lifecycle marketing expertise, modern marketing capability adoption, Customer Engagement Engine implementation
Technologies
Customer Engagement Engine, A/B testing tools, data analytics platforms
Responsibilities
Translate portfolio strategy into go-to-market direction; lead delivery of programs through the end-to-end marketing value chain; deliver integrated, multi-channel customer journeys; optimize campaigns using data and insights; coordinate cross-functional partners; champion AI-enabled insights; drive adoption of standardized ways of working; maintain risk hygiene and compliance.