Digital Marketing Executive
Core
Lead paid media strategy and campaign management for a diverse portfolio of client campaigns across search, shopping, and social channels.
Role type
Senior Paid Media Manager (PPC)
Builds
Client performance campaigns on Google Ads, Microsoft Ads, and Meta platforms
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads strategy, Search/Shopping/Performance Max campaign management, Meta Ads management, Google Merchant Centre optimization, budget management, KPI analysis (ROAS, CPA, CPL), GA4 tracking, team leadership
Preferred skills
TikTok Ads experience, mentoring junior specialists
Technologies
Google Ads, Microsoft Ads, Meta Ads, Google Merchant Centre, GA4
Responsibilities
Lead paid media strategy, plan and optimize campaigns, manage budgets, monitor KPIs, lead and support a small PPC team, ensure accurate tracking and reporting, provide performance insights to clients
Seniority
Senior, hands-on IC with team leadership