Retention Marketing Manager
Core
Build and scale retention, farming, expansion, and referral strategies to maximize value from existing customers and partners.
Role type
Retention Marketing Manager
Builds
Loyalty programs, referral engines, customer lifecycle journeys, and engagement frameworks
Domain
B2B Technology Services
Deliverable
product features
Required skills
Customer retention strategy, Account farming, Referral program design, Customer lifecycle management, Churn risk analysis, CRM tool proficiency
Preferred skills
B2B relationship management, Stakeholder management, Data-driven mindset
Responsibilities
Build and execute customer farming and account growth strategies, Drive retention, renewals, upsell, and cross-sell opportunities, Design referral programs for customers and partners, Create loyalty and engagement programs, Develop customer lifecycle journeys and touchpoints, Track customer health and retention metrics, Create scalable playbooks for customer relationship growth
