Pay-Per-Click Specialist
Core
Create, manage, and optimise high-impact digital campaigns across paid and organic channels to drive measurable growth.
Role type
Digital performance marketing specialist (PPC & SEO)
Builds
Paid media campaigns (Google Ads, Meta Ads, LinkedIn) and organic search growth
Domain
Digital marketing, paid media, search engine optimisation
Deliverable
product features
Required skills
Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, GA4, conversion tracking, A/B testing, SEO principles, Power BI, Looker Studio
Preferred skills
WordPress, digital marketing certification, paid media certification
Responsibilities
Develop platform-specific strategies for Google Ads, Meta Ads, and LinkedIn; monitor campaign performance and implement optimisation; plan and measure experiments and A/B tests; analyse campaign and attribution data; ensure accurate conversion tracking; drive SEO initiatives; prepare performance reports.
Seniority
Mid-level (5+ years experience)