Performance Marketing Specialist (SEM)
Core
Planning, executing, and optimizing paid search campaigns to drive qualified traffic and user acquisition for a multi-asset trading platform.
Role type
Performance Marketing Specialist (SEM)
Builds
User acquisition for CFD trading products
Domain
Financial services / Trading
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, keyword research, bid strategy, conversion rate optimization, A/B testing, compliance adherence, data analysis, campaign reporting
Preferred skills
Experience with highly regulated financial products, multi-regional campaign management
Technologies
Google Ads, Google Search
Responsibilities
Plan, launch, manage, and optimize SEM campaigns for CFD trading products; Own the full SEM campaign lifecycle including keyword research, ad copy testing, and budget allocation; Improve key acquisition metrics including CTR, CVR, CPA, and ROI; Develop SEM strategies adhering to platform policies and regulatory constraints; Monitor campaign performance daily to identify optimization opportunities; Collaborate with compliance, product, and analytics teams; Analyze search terms, competitor activity, and market trends; Conduct A/B testing on ad copy, landing pages, and bidding strategies; Troubleshoot campaign delivery issues and policy restrictions; Build performance reports and provide actionable insights.
Seniority
Individual Contributor