Alternance - Chargé CRM & Digital Marketing H/F
Core
Managing B2C customer engagement and retention through global email campaigns, automated flows, and data-driven optimization for a hotel booking platform.
Role type
CRM Marketing Associate (Intern)
Builds
Global email newsletters, automated email and push notification flows, and data analysis dashboards for a B2C hotel booking platform.
Domain
Travel & Hospitality / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Email marketing strategy, A/B testing, HTML coding, CRM automation, data analysis, copywriting, multi-language content coordination
Preferred skills
Experience with AI/LLM tools, familiarity with Braze or Appsflyer, prior digital marketing experience
Technologies
Braze, Appsflyer, HTML, Liquid, Onelinks, Deeplinks
Responsibilities
Collaborate with Brand to define editorial calendars and content strategies for global newsletters; Create and coordinate multi-language content for automated email and push notification flows; Analyze campaign performance and implement A/B tests to optimize engagement; Monitor market trends and conduct competitive benchmarks; Manage technical integration of email templates and routing logic.
Seniority
Intern (Student)