(Senior) Online Marketing Manager (w/m/d)
Core
Develop and optimize performance marketing campaigns (SEA, Retargeting, Paid Social, Affiliate, Native Ads) to drive leads, conversions, and sustainable growth for the bank's customer base.
Role type
Senior Online Marketing Manager
Builds
Performance marketing campaigns and reporting dashboards
Domain
Banking / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, Budget management, Conversion optimization, A/B testing, Data analysis, Affiliate marketing management, Agency coordination, Technical understanding of tracking technologies, AI search optimization
Preferred skills
Experience with generative engine optimization, Experience with AI-driven search tools
Technologies
Google Ads, Microsoft Ads, Meta Business Manager, Web analysis tools
Responsibilities
Setup, management, and optimization of performance marketing campaigns; Performance analysis and budget control; Creation of reporting and analysis of campaign KPIs; Conducting A/B tests on creatives, landing pages, and target audiences; Supporting affiliate marketing efforts; Collaborating with internal teams and external agencies; Identifying optimization opportunities across the marketing funnel
Seniority
Senior, hands-on IC
