Marketing Manager
Core
Build and optimize marketing funnels, generate leads, and launch campaigns to drive business growth.
Role type
Performance Marketing Manager
Builds
Marketing funnels, lead generation processes, sales & marketing materials, regional campaigns
Domain
B2B / B2B2C marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
funnel optimization, lead generation, conversion rate improvement, analytics reporting, CRM management, campaign launch, B2B marketing strategy
Preferred skills
startup environment adaptability, data-driven mindset, structured organization
Technologies
CRM systems, analytics tools, landing page builders
Responsibilities
Build and optimize marketing funnels and lead generation processes, Generate high-quality MQLs for sales and regional teams, Improve conversion rates across funnel stages, Create and maintain sales & marketing materials, Launch regional marketing initiatives and campaigns, Track campaign performance and prepare analytics reports
