Digital Marketing Manager
Core
Planning, execution, and optimization of digital marketing programs to drive pipeline and revenue across ANZ and India regions.
Role type
Digital Marketing Manager
Builds
Digital campaigns, email nurture sequences, website content, and paid media programs for Genesys Cloud.
Domain
B2B SaaS / Customer Experience Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Campaign execution, performance management, email marketing, website content management, paid media management, agency management, lead nurturing, SEO, conversion optimization
Preferred skills
Regional stakeholder partnership, localization for APAC audiences, event and webinar support
Technologies
LinkedIn, 6sense, display advertising platforms, email marketing platforms, CMS
Responsibilities
Own end-to-end execution of digital campaigns across ANZ and India, manage monthly customer and prospect newsletters, maintain and update regional website content, oversee paid search in partnership with agencies, manage always-on 6sense display campaigns
Seniority
Mid-level, hands-on IC