Senior Performance Marketing Manager
Core
Lead performance marketing strategy and execution for a global edtech platform connecting learners with native English tutors via on-demand video.
Role type
Senior individual contributor performance marketing manager
Builds
Paid advertising campaigns across multiple international markets for an on-demand video tutoring platform
Domain
EdTech / Global Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Multi-market campaign management, budget allocation and forecasting, creative testing frameworks, data analysis and insight generation, process automation, AI tool utilization for targeting and bidding
Preferred skills
Experience in edtech or subscription businesses, familiarity with attribution platforms (Appsflyer, Adjust, GA4), experience with local/regional ad platforms (Naver, Kakao)
Technologies
Google Ads, Meta Ads, Appsflyer, Adjust, GA4, Looker, AI-driven analytics tools
Responsibilities
Own end-to-end execution of paid advertising campaigns across international markets, Strategically allocate and monitor budgets across channels and markets, Design and implement structured creative testing frameworks, Build scalable processes, templates, and playbooks for campaign execution, Analyze performance metrics to optimize efficiency and hit business goals, Leverage AI tools to optimize ad targeting, bid strategies, and budget allocation
Seniority
Senior, hands-on IC
