Senior Performance Marketing Specialist
Core
Manage global paid advertising campaigns for health & wellness consumer electronics brands, optimizing performance and generating ad assets.
Role type
Senior Performance Marketing Specialist
Builds
Paid media campaigns across Google, Meta, and TikTok for e-commerce products
Domain
E-commerce / Health & Wellness / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, TikTok Ads, campaign strategy, budget allocation, data analysis, ROI tracking, ad creative development
Preferred skills
E-commerce industry experience, cross-cultural collaboration, international team management
Technologies
Google Ads, Meta Ads, TikTok Ads
Responsibilities
Manage ad campaigns on global platforms, develop advertising strategies and plans, generate ad creatives and copy, monitor campaign performance and optimize strategies, collaborate with marketing and sales operations teams
Seniority
Mid-level, hands-on IC