Digital Marketing Manager
Core
End-to-end digital marketing for a global B2B SaaS workforce management platform, driving qualified leads and revenue through paid ads, SEO, and content.
Role type
Senior Digital Marketing Manager (B2B SaaS)
Builds
Paid ad campaigns, SEO strategies, content funnels, and lead generation pipelines for enterprise prospects.
Domain
B2B SaaS, Workforce Management, Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, LinkedIn Ads, SEO, GEO/AEO, GA4, HubSpot/CRM, Ahrefs/SEMrush, ABM, funnel optimization, team leadership
Preferred skills
AI tools integration, data-driven decision making, experimentation culture
Technologies
Google Ads, LinkedIn Ads, GA4, HubSpot, Ahrefs, SEMrush
Responsibilities
Run and optimize paid search and social campaigns; Lead SEO and Generative Engine Optimization; Drive demand generation and funnel conversion; Analyze performance metrics and ROI; Manage and mentor a marketing team
Seniority
Senior, hands-on IC with team leadership