Senior Performance Marketing Manager
Core
Owns paid distribution and growth for a B2B SaaS engineering platform, optimizing paid media to drive pipeline and revenue.
Role type
Senior Performance Marketing Manager (B2B SaaS)
Builds
Paid media programs (LinkedIn, paid search, newsletters, experimental channels) for engineering teams
Domain
B2B SaaS / Mechanical Engineering AI
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
LinkedIn paid social strategy, quantitative funnel analysis, creative brief development, cross-functional partnership, A/B testing design, data synthesis
Preferred skills
Emerging channel experimentation, creative concept translation, revenue outcome focus
Technologies
LinkedIn, CRM systems, Spreadsheets
Responsibilities
Own end-to-end performance of paid media program; Drive month-over-month growth in paid-sourced pipeline; Translate data into creative briefs and campaign concepts; Synthesize data across platforms to uncover performance drivers; Design and execute experiments in new paid channels; Report on performance with causal explanations
Seniority
Senior, hands-on IC