DIGITAL MARKETING MANAGER
Core
Drive brand growth and lead generation through high-performing paid media campaigns and content strategies for a solar/trades/home improvement business.
Role type
Digital Marketing Manager
Builds
Paid media campaigns (Meta, Google Ads), social media content, and customer journey optimizations
Domain
Solar, trades, construction, home improvement
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta advertising management, Google Ads management, campaign strategy, social media content creation, video marketing, lead generation, website optimization, data analysis (ROAS, metrics)
Preferred skills
WordPress knowledge, experience in solar/trades/construction/home improvement industries
Technologies
Meta (Facebook, Instagram), Google Ads (Search, Performance Max), WordPress
Responsibilities
Manage and optimize Meta advertising campaigns, oversee Google Ads campaigns, collaborate on creative concepts and video campaigns, grow social media channels, support website and landing page improvements, monitor campaign performance and reporting metrics
Seniority
Mid-level, hands-on IC