Product Marketing Manager
Core
Own product positioning and messaging, define target segments, and execute go-to-market strategies to improve lead quality and conversion.
Role type
Product Marketing Manager
Builds
GTM strategies, sales enablement materials, and optimized marketing funnels
Domain
B2B tech / iGaming / fintech
Deliverable
product features
Required skills
Product marketing, B2B marketing, GTM strategy, ICP definition, segmentation, value proposition development, customer research, market analysis, funnel optimization, cross-functional collaboration
Preferred skills
Background in tech, iGaming, fintech, or affiliate; experience launching products or features
Technologies
None stated
Responsibilities
Define and refine ICP and target segments; Plan and execute go-to-market (GTM) strategies; Partner with Performance Marketing to build and optimize funnels; Create sales enablement materials; Ensure alignment between Product, Marketing, and Sales
Seniority
Entry-level to Mid-level (1+ year experience)