SEM and Digital Marketing Specialist - Senior
Core
Planning and executing SEM and social media campaigns, analyzing client needs, and optimizing advertising actions for Polish and international brands.
Role type
Senior SEM and Digital Marketing Specialist
Builds
Performance marketing campaigns across Google, Meta, Microsoft, and TikTok platforms
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Bing Ads, META Ads, Microsoft Ads, TikTok Ads, Google Analytics, Google Tag Manager, Google Data Studio, Google Marketing Platform, Marketing Automation, team leadership, AI tools (Claude)
Preferred skills
Google and Facebook certifications, SEO knowledge, additional foreign languages
Responsibilities
Plan and run SEM and social media campaigns, analyze client needs and create personalized offers, analyze market and implement campaign strategies, optimize existing ad activities, prepare client and internal reports, support Project Managers with client contact and offer preparation, provide technical support and advisory to the team
Seniority
Senior, hands-on IC