Senior Executive - Performance Marketing
Core
Plan, execute, optimize, and scale digital advertising campaigns across Google, Meta, and e-commerce platforms to drive customer acquisition and revenue growth.
Role type
Senior Performance Marketing Executive
Builds
Paid media campaigns for lead generation, conversions, and sales
Domain
Digital Marketing / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Campaign strategy and media planning, Conversion tracking and pixel implementation, Audience targeting and remarketing, Funnel optimization and attribution, Google Ads management, Meta Ads management, E-commerce advertising platform management, A/B testing strategies, Data analysis and reporting
Preferred skills
E-commerce marketplace advertising (Amazon, Flipkart), Marketing automation workflows, Scripting or rule-based campaign management
Technologies
Google Ads, Meta Ads, Amazon Ads, Flipkart Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio, Excel/Sheets
Responsibilities
Plan and launch paid marketing campaigns across Google, Meta, and e-commerce platforms; Monitor daily campaign performance and optimize budgets, bids, and targeting; Execute A/B testing strategies across creatives and audiences; Create dashboards and reports using analytics tools; Prepare performance reports with insights and recommendations for stakeholders.