Performance Marketing Manager
Core
Own and scale paid growth across Google, Meta, and App ecosystems with a focus on funnel optimization and ROI-driven scaling.
Role type
Performance Marketing Manager
Builds
Paid media campaigns and conversion funnels for consumer internet and EdTech products
Domain
Digital Marketing / Consumer Internet / EdTech
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, YouTube, Display), Meta Ads, App campaigns, funnel optimization, attribution modeling, A/B testing, budget management, analytics tool proficiency
Preferred skills
EdTech experience, mobile app conversion funnel expertise, high-intent lead generation
Technologies
Google Ads, Meta Ads, GA4, Firebase, Mixpanel, Appsflyer
Responsibilities
Manage large monthly budgets with focus on ROAS, CPA, and LTV; lead creative strategy and messaging tests; design and execute A/B tests across creatives and landing pages; build dashboards for leadership; track user behavior to optimize lead quality
Seniority
Mid-Senior, hands-on IC
