Manager I, Performance Marketing
Required skills
BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field, 5-7 years of experience in media buying / user acquisition / performance marketing, Strong analytical skills and attention to detail, Proven ability to effectively communicate with cross functional teams, Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams, Ability to self-reflect, take feedback and create a personal improvement plan, Ability to follow-up on tasks and action items with no or little oversight, Strong proficiency with Excel
Preferred skills
Hands-on experience with Facebook Ads and/or Google Ads, Understanding of funnel conversion metrics, retention rates and LTV predictions, Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions, Looks for external emerging trends
Technologies
Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing
Responsibilities
Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability, Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, Locate, negotiate and develop creative and innovative solutions for acquisition, Grow and manage marketing partnerships for UA efforts across the globe, Design and execute A/B & multivariate testing and present results to related teams, Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users, Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing, Be an expert in UA with key knowledge in order to lead a team, Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology, Proactively source new partners to diversify portfolio, Ability to present and speak in front of leadership stakeholders from varying functions
Seniority
Manager I
Domain
Mobile games, User Acquisition, Performance Marketing