Apprenti Digital & Marketing (H/F)
Core
Conduct quantitative studies and precise targeting to improve client data knowledge and support B2B customer base management; evaluate digital acquisition channel performance (SEA, SEO, Emailing) and prepare data-driven reports for decision-making.
Role type
Junior Data & Digital Marketing Analyst (Apprentice)
Builds
Client data management systems, digital acquisition campaigns, and performance dashboards
Domain
B2B Services / Digital Marketing / Data Analytics
Deliverable
dashboards & analysis
Required skills
Quantitative data analysis, CRM management, Digital acquisition channel management (SEA, SEO, Emailing), Data visualization, Statistical analysis (R or Python), Advanced Excel, KPI definition
Preferred skills
Machine Learning fundamentals, Algorithmic techniques, Webmarketing culture
Responsibilities
Perform quantitative studies to enhance client data understanding, Execute precise targeting using CRM and external platforms, Collaborate on CRM data quality rules, Monitor and evaluate digital acquisition channel performance, Create and follow up on performance reports and datavisualizations, Prepare data analyses and challenge results with argumented syntheses