Marketing Analyst (Bangkok Based, relocation provided)
Core
Analyze vast amounts of data from search and display marketing experiments to develop optimization models and build dashboards for account managers.
Role type
Marketing Analyst (Performance Marketing)
Builds
Optimization models and dashboards for account managers
Domain
Travel / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Numerical reasoning, Excel proficiency, English fluency, Data analysis
Preferred skills
Data analysis packages (SAS, R, SPSS, Python, VBA, SQL), Digital marketing experience, Academic research experience
Technologies
Google, Bing, Baidu, Naver, Facebook, Twitter, Instagram, SAS, R, SPSS, Python, VBA, SQL, Tableau, Microsoft SQL Server
Responsibilities
Experiment with text ads, bidding, and campaign structures on search engines; Test, analyze, and optimize campaigns on social media platforms; Analyze data to develop optimization models and build dashboards.