Performance Marketing Manager
Core
Lead in-house paid social and programmatic display to drive profitable D2C growth for a golf prize competition platform, focusing on first-purchase profitability.
Role type
Senior Performance Marketing Manager (Paid Media)
Builds
Scalable paid acquisition campaigns across Meta, TikTok, YouTube, and programmatic channels
Domain
D2C E-commerce / Sports & Gaming
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, programmatic display management, creative testing, funnel optimization, CRO, attribution modeling, forecasting, unit economics analysis
Preferred skills
Viral content amplification, creator whitelisting, emerging platform expertise, CRO platform usage
Technologies
Meta Ads, TikTok Ads, YouTube Ads, DV360, The Trade Desk, GTM, GA4, Meta CAPI, VWO, Optimizely
Responsibilities
Manage end-to-end campaign execution including audience targeting, creative setup, and bid strategy; optimize AOV, CPA, and conversion rates; run structured testing programs for hooks, creatives, and landing pages; own the paid measurement stack and build real-time performance dashboards; forecast budgets and model CAC/LTV; partner with agencies and internal teams on creative and technical implementation
Seniority
Senior, hands-on IC
