Head of Retention - UK
Core
Lead and scale global retention and subscription strategy for a fast-growing health and wellness brand.
Role type
Senior Head of Retention (Lifecycle Marketing)
Builds
Global retention strategy, lifecycle marketing campaigns, onboarding journeys, win-back flows, and personalisation strategies
Domain
Health & Wellness / DTC E-commerce
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Lifecycle marketing strategy, CRM management, AI-driven personalisation, cohort analysis, forecasting, subscription growth, data interpretation
Preferred skills
Experience with Klaviyo, Shopify, Recharge/Skio, SMS marketing tools, AI tools in marketing workflows
Technologies
Klaviyo, Shopify, Recharge/Skio, SMS marketing tools, AI tools
Responsibilities
Own global retention strategy across email, SMS, push, loyalty, referrals, and subscriptions; Drive improvements in retention, LTV, churn reduction, and subscriber growth; Lead lifecycle marketing campaigns and personalisation strategies; Manage retention reporting and performance metrics; Collaborate with performance marketing, product, ecommerce, and creative teams
Seniority
Senior, hands-on IC
