Senior Performance Marketing Specialist — Remote
Core
Execute and optimize paid acquisition campaigns across multiple global markets for a US-based edtech platform connecting learners with native English tutors.
Role type
Senior Performance Marketing Specialist (Individual Contributor)
Builds
Paid acquisition campaigns across Google, Meta, and TikTok for international markets
Domain
EdTech / Global Consumer Apps
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads management, Meta Ads management, TikTok advertising, campaign optimization, data analysis, budget planning, creative testing, market localization, cross-functional collaboration
Preferred skills
Edtech experience, attribution tools (Appsflyer, Adjust, GA4), local/regional ad platforms, influencer campaign management
Technologies
Google Ads, Meta Ads, TikTok, Appsflyer, Adjust, GA4
Responsibilities
Own and optimize paid campaigns across Google, Meta, and TikTok; Monitor daily performance and optimize for CAC and ROAS; Test creatives, audiences, and placements; Build and maintain campaign reports and creative performance analysis; Contribute to budget planning and growth forecasting; Ensure campaigns are culturally relevant and localized for each market
Seniority
Senior, hands-on IC
