Talent Marketing Partner
Core
Strategic marketing partner driving talent acquisition campaigns, employer branding, and digital ecosystem optimization for Kohler's Mexico region.
Role type
Senior Talent Marketing Partner (Regional Lead)
Builds
High-impact recruitment marketing campaigns, employer brand narratives, and candidate engagement channels.
Domain
Human Resources / Talent Acquisition / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Talent marketing strategy, Employer branding, Channel marketing optimization, Data analytics & reporting, Stakeholder consulting, Project management, Cross-functional collaboration, Content marketing, Paid media management, Digital ecosystem management
Preferred skills
HR technology platforms (ATS, Workday), Marketing automation tools (CRM, Adobe), GA4/PowerBI/Excel proficiency, AI tools application, Portuguese language skills
Technologies
Meta/WhatsApp, LinkedIn, Google, Job Boards, OOH, ATS, Workday, CRM, Spinklr, Adobe, Surveys, GA4, PowerBI, Excel
Responsibilities
Act as strategic advisor to recruiting teams and business stakeholders on talent marketing strategies. Develop, implement, and evaluate Talent Marketing strategies in collaboration with agency partners. Enable stakeholders with branded content aligned with global EVP and EB standards. Drive initiatives across channel marketing, employer brand content, and digital ecosystems. Establish reporting frameworks to measure campaign effectiveness and ROI. Equip the team with structures, tools, and processes for operational excellence. Collaborate cross-functionally with TA, HR, Communications, and Marketing.
Seniority
Senior, hands-on IC with regional leadership scope