Performance Marketing Lead
Core
Own paid acquisition end-to-end, running channels, writing copy, building landing pages, and defending numbers in weekly pipeline reviews with founders.
Role type
Performance Marketing Lead
Builds
Paid acquisition channels, landing pages, AI agents for ops automation
Domain
B2B services, agencies, high-ticket SaaS
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid acquisition strategy, ROI optimization, CAC/LTV/payback period analysis, landing page conversion optimization, experimentation budget management, HubSpot fluency, GA4 fluency, ad platform dashboard fluency, attribution modeling
Preferred skills
AI agent building, custom MCP integrations
Technologies
HubSpot, GA4, GSC, custom MCP integrations
Responsibilities
Own all paid acquisition channels and their ROI; Track CAC, LTV, and payback period; Build and run landing page tests; Manage the experimentation budget; Build AI agents to automate bid management, creative iteration, and reporting; Take over and improve an active HubSpot instance
Seniority
Mid-level, hands-on IC