Performance Marketing Specialist Google Ads / Meta Ads
Core
Planning, configuring, and optimizing multi-channel paid media campaigns (Google Ads, Meta Ads) to drive client ROI and revenue growth.
Role type
Performance Marketing Specialist (Google Ads / Meta Ads)
Builds
Production ad campaigns and strategic media plans for diverse client projects
Domain
Digital Marketing / Performance Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search, PMax, Shopping), Meta Ads, Google Analytics 4, Google Tag Manager, Looker Studio, A/B testing, budget allocation, strategic client advising, data analysis, Excel, ROAS calculation, multi-project prioritization
Preferred skills
Omnichannel ecosystem navigation, Advantage+ scaling, multi-channel path analysis, margin-focused strategy
Technologies
Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, Looker Studio, Excel
Responsibilities
Plan, configure, and optimize Google Ads and Meta Ads campaigns; Allocate budgets across platforms based on ROI; Analyze data in GA4 and verify GTM implementations; Build reporting dashboards in Looker Studio; Conduct A/B tests on account structures and bidding strategies; Provide strategic client advice on budget scaling and product performance
Seniority
Mid-level, hands-on IC