Marketing Manager
Core
A hands-on marketing leader responsible for the full acquisition funnel, optimizing paid media, CRO, and email marketing to drive conversion and revenue growth.
Role type
Senior Marketing Manager (Growth & Acquisition)
Builds
Full acquisition journey from first click to paid conversion across multiple markets
Domain
Digital Marketing, Performance Marketing, Conversion Rate Optimization
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search and social media management, Landing page copywriting and design, A/B testing and experimentation, Email marketing strategy, Data analysis and attribution modeling, Team leadership and development
Preferred skills
Experience with HubSpot CMS, Google Ads, Meta Ads, Bing Ads, GA4
Technologies
Google Ads, Meta, Bing, HubSpot, GA4
Responsibilities
Manage significant ad spend across US, Canada, and international markets; Build high-converting landing pages; Run continuous CRO programs with prioritized A/B tests; Drive email and lifecycle marketing campaigns; Lead and develop a marketing team; Own data analysis and reporting; Collaborate with product, sales, and customer success teams
Seniority
Senior, hands-on IC
