Trade Marketing Manager
Core
Lead and execute offline trade initiatives to strengthen Hegen's retail presence, drive brand visibility, and optimize sales performance across Singapore.
Role type
Trade Marketing Manager
Builds
Retail partnerships, trade activation campaigns, POS materials, and visual merchandising displays
Domain
Consumer Goods / FMCG / Retail
Deliverable
product features
Required skills
Strategic planning, stakeholder management, negotiation, budget management, campaign execution, data analysis, team mentoring, visual merchandising
Preferred skills
Knowledge of Singapore retail landscape, established industry networks
Technologies
None stated
Responsibilities
Develop and execute trade marketing plans aligned with commercial objectives; build and maintain relationships with key retail partners; lead negotiations with retailers; manage trade marketing budgets; execute trade activation campaigns across retail channels; collaborate on new product launches and retail events; mentor team members on channel strategies; analyze retail sales performance and campaign results; drive development of POS materials and retail displays
Seniority
Mid-level, hands-on IC