Performance Marketing Senior Executive
Core
Drive customer acquisition and revenue growth across Singapore, Malaysia, and Indonesia by owning end-to-end performance marketing strategy and execution.
Role type
Senior Performance Marketing Executive
Builds
High-quality, cost-effective leads across Meta, TikTok, Google Ads, and Programmatic channels
Domain
Southeast Asian digital marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic paid media planning, hands-on campaign execution, data-driven optimization, lower-funnel acquisition campaign management, cross-channel campaign management, tracking infrastructure management, ROI maximization, A/B testing, audience testing, targeting strategy development, creative development, growth opportunity identification, regional best practices standardization, performance analysis, stakeholder collaboration, cross-functional partnership, operational excellence
Preferred skills
AI tools proficiency (Claude, Gemini, ChatGPT)
Technologies
Meta Ads, TikTok Ads, Google Ads (SEM & PMAX), Programmatic platforms, Google Analytics, Meta Pixel, Meta Conversion API (CAPI), Google Tag Manager (GTM), Customer Data Platforms (CDPs)
Responsibilities
Own end-to-end management and execution of paid media campaigns, manage performance marketing budgets, optimize campaign performance through testing and targeting, develop high-performing creatives, identify growth opportunities, develop regional best practices, implement and maintain tracking infrastructure, analyze campaign performance and report metrics, collaborate with internal and external partners, partner with cross-functional teams, champion operational excellence
Seniority
Senior, hands-on IC
